Kind connections born from a smile.
01 Our Mission
We encounter inspiring pieces around the world and carefully select each one so that, when it reaches someone's hands, a new smile is born in their daily life. Creating those moments is why we deliver every item with care.
We also hope that small talents and creative buds that have yet to find words will become the strength that grows into the future.
Connections of smiles gradually expand into a circle of kindness. We gently support and nurture the new expressions and brilliance that emerge within that circle.
We believe in that kind of future.
Hear directly from our founder as well.
Read the Founder’s Message
02 Social Contribution
At each shop operated by BELL, we have been working to comply with Germany's LUCID registration system (Verpackungsgesetz) for packaging materials used in product shipments, ensuring proper recycling processes in accordance with legal requirements. Furthermore, since January 2025, we have officially complied with France's EPR (Extended Producer Responsibility) system. This enables us to further advance continuous and responsible sales activities in the EU region, including Germany and France.
Additionally, through a portion of our sales, we participate in social initiatives such as supporting WWF (World Wide Fund for Nature).
We hope that our small steps will lead to a better future, and we will continue responsible operations and heartfelt product creation and selection.